Blueshift

Blueshift is an AI marketing platform designed to help retail and SaaS businesses deliver highly personalized, cross-channel customer experiences. It leverages sophisticated AI and machine learning to analyze real-time customer data, segment audiences, and dynamically optimize customer journeys.

The platform's AI identifies individual customer behaviors, preferences, and intent signals to trigger relevant messages across email, mobile push, in-app messages, SMS, and ads.

Key features include intelligent segmentation, predictive product and content recommendations, and cross-channel automation workflows. Blueshift’s "Customer 360" view provides unified profiles for each customer, enabling true personalization at scale. By automating personalized interactions and learning from engagement, Blueshift helps marketers improve loyalty, increase conversions, and drive revenue by delivering the right message at the right time on the right channel.