Exponea

Exponea (now part of Bloomreach) is an AI-powered customer data and experience platform for e-commerce and large brands seeking to optimize customer journeys and orchestrate personalized marketing campaigns.

It leverages AI to analyze behavior across customer touchpoints (website, app, CRM, POS) in real-time, creating unified customer profiles.

The AI intelligently "orchestrates personalized campaigns" by predicting customer needs, identifying churn risks, and recommending next-best actions at the individual level.

Key features include real-time customer data platform (CDP) capabilities, powerful "journey orchestration" with drag-and-drop builders, predictive analytics, and A/B testing. By providing 360-degree customer views and AI-driven automation, Exponea empowers brands to deliver hyper-personalized experiences, improve conversion rates, increase lifetime value, and build stronger loyalty.