Adobe Firefly

Adobe Firefly is a family of creative generative AI models developed by Adobe, designed to empower artists, designers, and businesses with commercially safe and ethically sourced AI capabilities. Unlike many other generative AI tools, Firefly is trained on licensed content from Adobe Stock, openly licensed content, and public domain content for which the copyright has expired, addressing concerns about copyright and commercial viability.

This ensures that content generated with Firefly is safe for commercial use. Firefly's core strength lies in its ability to generate high-quality images from text prompts, create unique text effects, and perform powerful generative fill and vector creation tasks within existing Adobe workflows.

Features like "Generative Fill" in Photoshop allow users to seamlessly add or remove content from images with AI intelligence, while "Text to Image" enables the creation of diverse visual styles. Firefly also extends to video and audio, offering capabilities like B-roll generation, visual effects, automated transcripts, captions, and language translation. It is integrated into popular Creative Cloud apps like Photoshop and Illustrator, providing a familiar environment for Adobe users and businesses to rapidly generate and manipulate content, saving significant time and resources while maintaining brand consistency.