Affinio

Affinio is an advanced audience intelligence platform that utilizes AI to uncover deep insights into consumer communities and behaviors by analyzing social and behavioral data. Its core functionality involves mapping fragmented consumer audiences into distinct, naturally occurring segments based on their shared interests, affinities, and digital activities.

Unlike traditional demographic segmentation, Affinio's "Interest Graph" technology leverages machine learning to identify the nuanced relationships between individuals and content, revealing unexpected connections and niche communities that might otherwise be overlooked.

This allows media planners, marketers, and researchers to understand who their audience truly is, what they care about, and how to best engage them. Key features include cross-platform analysis of social data, detailed persona building, and insights into brand loyalties, media consumption habits, and purchasing drivers.

By providing a granular view of consumer psychology, Affinio empowers brands to create highly targeted marketing strategies, personalize messaging, and optimize content distribution, leading to more effective campaigns and a deeper understanding of market opportunities. It enables businesses to move beyond broad assumptions to data-driven, precise audience engagement.