Audiense

Audiense is an AI-powered consumer insights platform specializing in identifying, segmenting, and understanding audience behaviors from social data and broader digital interactions. It provides deep "audience intelligence" that goes beyond basic demographics, revealing the nuanced interests, affinities, values, and online habits of target groups.

By leveraging AI and machine learning, Audiense can identify natural audience segments, helping social marketers and brands discover untapped communities and gain a precise understanding of their potential customers.

Key features include lookalike modeling to find new audiences similar to existing high-value customers and persona building, creating rich, data-driven profiles of audience segments. The platform analyzes conversational data, content consumption, and digital footprints to provide actionable insights into media consumption, brand loyalties, and influencers. Audiense empowers marketers to tailor messaging, personalize content, optimize media spend, and develop more effective social media strategies by understanding the true motivations and behaviors of their target audiences.