Brandwatch

Brandwatch is a leading AI-powered consumer insights and social listening platform that supports brand managers, marketers, and researchers in understanding public perception and market trends.

Leveraging advanced AI and machine learning, Brandwatch monitors over 100 million social media platforms, news sites, forums, and other data sources in real-time. The AI processes vast unstructured data to deliver deep insights into brand sentiment, consumer conversations, and emerging trends.

Key features include robust sentiment analysis, topic clustering, social listening dashboards, and automated crisis alerts. Its Image Recognition identifies brand logos and products in visual content even without text mentions. Brandwatch transforms raw social data into actionable intelligence, empowering businesses to track brand health, conduct competitive analysis, identify influencers, manage reputation, and make data-driven marketing and communication decisions effectively.