CleverTap

CleverTap is an AI-powered customer engagement and retention platform for mobile apps, SaaS companies, and digital businesses. It leverages AI and machine learning to analyze vast user behavior data in real-time, providing deep insights into customer segments, preferences, and churn risks.

The platform automates personalized campaigns across multiple channels including push notifications, in-app messages, email, and SMS to engage users at critical lifecycle moments.

Key features include retention analytics, intelligent segmentation, real-time journey flows, and predictive churn models.

By understanding individual user behavior and intent, CleverTap helps marketers deliver hyper-personalized experiences, optimize onboarding, re-engage dormant users, and reduce churn. It drives increased user lifetime value (LTV), improved engagement metrics, and sustained growth by transforming raw data into actionable insights and automated marketing strategies.