Cresta

Cresta is an AI-powered real-time call coach and conversation intelligence platform designed to improve the performance of sales and support teams in contact centers.

It listens to customer calls in real-time, transcribes them, and uses advanced AI to analyze the conversation. Cresta then provides "live suggestions" and prompts to agents directly on their screens, guiding them on what to say, how to handle objections, and what resources to share.

Key features include "Conversation Intelligence" (identifying winning sales behaviors and customer sentiment), "Performance Insights" (tracking agent adherence to best practices), automated call summarization, and post-call analytics for coaching.

By acting as an intelligent co-pilot, Cresta helps agents improve their empathy, adherence to scripts (where appropriate), and ultimately drive better outcomes like higher conversion rates, improved customer satisfaction, and reduced call handling times. It is a transformative tool for sales and support managers looking to scale expert knowledge across their teams.