Demandbase

Demandbase is a leading Account-Based Marketing (ABM) intelligence platform designed for enterprise ABM teams and B2B sales and marketing organizations.

It leverages AI to identify "in-market accounts" — companies actively researching solutions and most likely to buy. The platform analyzes intent signals (web browsing, content consumption, keyword searches, competitor research) combined with firmographic and technographic data to score accounts based on purchase readiness.

Key features include "Account Scoring" (prioritizing accounts based on fit and intent), "Ad Targeting" (delivering personalized ads to decision-makers within accounts), and recommending precise engagement tactics across sales and marketing channels.

By providing unified account-level insights and automating personalized outreach, Demandbase empowers ABM teams to focus on high-value accounts, orchestrate multi-channel campaigns, and align sales and marketing for higher conversions and revenue growth.