Einstein Analytics

Einstein Analytics, now known as Salesforce CRM Analytics, is Salesforce’s AI-powered business intelligence (BI) platform deeply integrated into the Salesforce ecosystem.

It leverages AI to provide sales teams and business users with proactive, predictive insights directly within their CRM workflow.

The platform goes beyond traditional reporting by "predicting sales trends" using historical data and current pipelines, and by "generating narrative insights" explaining why certain trends occur.

Key features include "Discovery Stories" revealing hidden data patterns, "Predictive Scoring" for leads and opportunities, and natural language query capabilities.

By embedding AI directly into CRM, Einstein Analytics empowers sales teams to identify high-value leads, prioritize opportunities, understand customer behavior, and make informed decisions to accelerate sales cycles and increase revenue, transforming CRM data into actionable intelligence.