Emarsys

Emarsys is a leading omnichannel marketing automation platform heavily leveraging AI to optimize customer engagement, especially for retail chains and e-commerce brands.

Its AI analyzes extensive customer data (purchase history, browsing, preferences) to predict future actions and personalize interactions across touchpoints (email, SMS, push notifications, website).

It "optimizes send times" and intelligently selects the "best channel" per customer for maximum impact.

Key features include AI-driven "next-best-action" recommendations, personalized product suggestions, real-time segmentation, and automated customer journey orchestration.

By understanding individual behavior and leveraging predictive analytics, Emarsys empowers retailers to deliver hyper-personalized experiences, boost lifetime value, repeat purchases, and brand loyalty.