Freshmarketer

Freshmarketer (now part of Freshworks Customer Service Suite) is an AI-powered marketing automation platform designed for SMBs and marketers to optimize customer journeys and deliver personalized experiences.

It leverages AI for advanced "behavioral segmentation," identifying customer segments based on interaction, preferences, and purchase history.

Key features include intuitive Journey Flows visual builders for multi-channel automation, personalized email marketing, website personalization, and real-time analytics.

By delivering deep behavioral insights and enabling automated, personalized outreach, Freshmarketer helps improve conversion rates, nurture leads effectively, reduce churn, and increase customer lifetime value through intelligent marketing automation.