Zignal Labs is an AI media intelligence tool, with real-time issue detection across news/social media, with narrative tracking & impact… ...
Helixa
Tool Details
Description
Helixa is an "AI audience intelligence" platform mainly used by ad agencies and brands to gain deep consumer insights and predict future trends.
It leverages AI to analyze large datasets including social media, cultural signals, and behavior, building holistic consumer profiles.
Key AI features include building an "Identity Graph" connecting data points into comprehensive profiles, and predicting "Purchase Intent" by identifying motivators and triggers.
By understanding consumer motivations and cultural influences, Helixa helps agencies develop more effective marketing strategies, create targeted campaigns, and deliver personalized messaging that resonates, improving campaign performance and advertising ROI.
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