Klaviyo

Klaviyo is an "AI-driven email & SMS automation" platform specifically tailored for DTC (Direct-to-Consumer) brands and e-commerce businesses.

It leverages artificial intelligence to provide highly personalized marketing campaigns and deep customer insights.

Key AI features include "predicting customer lifetime value (CLTV)," intelligent "automating segmentation" of customers based on behavior and purchase history, and personalized product recommendations.

The platform offers a vast library of "Pre-built templates" for various marketing flows and "Benchmarking" tools to compare performance against industry averages.

By providing sophisticated AI-powered personalization, automation, and analytics, Klaviyo helps DTC brands effectively engage customers, nurture leads, drive repeat purchases, and maximize revenue through targeted, data-driven email and SMS marketing campaigns.