Latana

Latana is an "AI brand tracking" tool enabling brand strategists to "measure brand perception with statistical rigor."

It uses AI and advanced sampling to provide accurate, ongoing insights into brand perception by target audiences.

Key AI features include intelligent survey design, sophisticated data analysis delivering "Demographic Breakdowns" of brand awareness and sentiment, and comprehensive "Competitor Benchmarking" for market positioning.

By offering real-time, quantitative data on brand health metrics like awareness, consideration, and preference, Latana helps strategists make data-driven decisions, evaluate marketing effectiveness, and optimize brand strategies to build stronger, more competitive brands.