Marketo

Marketo Engage (commonly known as Marketo) is an "AI lead management platform" and marketing automation solution used extensively by enterprises and agencies.

It employs artificial intelligence to optimize marketing and sales funnel activities.

Key AI features include intelligent "automated lead scoring" assessing likelihood to convert, and AI-powered optimization of "email workflows" for nurturing leads.

The platform offers robust "lead management" and comprehensive "email automation" tools, enabling businesses to personalize communications and engage prospects at scale.

By leveraging AI for predictive scoring and automation, Marketo helps enterprises and agencies pinpoint high-value leads, deliver timely relevant content, and align marketing and sales to drive conversions and revenue growth.