Qualtrics

Qualtrics is an "AI-powered experience management and market research platform" designed to help enterprises and researchers understand and act on feedback.

It leverages artificial intelligence to "analyze customer insights, automate surveys, and deliver predictive market research for better decision-making."

Key AI features include advanced "sentiment analysis" of open-text responses, intelligent "survey automation" such as question recommendations and adaptive paths, and robust "predictive insights" for forecasting trends.

The platform offers comprehensive tools for designing "Surveys," data collection, and "report generation."

By applying AI across the experience management lifecycle, Qualtrics empowers organizations to gather deeper insights, personalize experiences, and make data-driven decisions that enhance customer satisfaction, employee engagement, and overall business outcomes.